The Evolution of Neon Signs
Neon signs have been illuminated worldwide for centuries, quickly becoming iconic symbols in different cities worldwide. Dating back to the early 1900’s to now being used in modern advertising across the globe. In this article we will look into the journey of neon signs and their impact on culture, and how they continue to light up our homes and streets.
Who Invented The Neon Sign?
Neon signs were first founded in the early 20th century, dating back to 1910 when they were used for different commercial reasons, starting off as neon gas. Thanks to George Claude, a French Engineer, a day doesn’t pass without seeing a neon light. Being the man behind neon signs, he first introduced them at the Paris Motor show. Showcasing to the audience the vibrant colours that can be displayed.
When neon gas is electrified it produces a strong and bright light that quickly catches the attention of corporations and businesses. The new lighting technology was without a doubt more efficient and eco friendly than classic incandescent bulbs, making them a desirable choice for advertisement companies. Around 10 years after neon lights hit the public, signs started to appear in major cities such as Los Angeles and New York. This marked the beginning of global widespread use.
The Golden Age for Retro Neon Signs
In the late 1920’s and 1930’s, retro neon signs were at an all time high in terms of popularity. As big cities typically in America started to grow and expand, businesses and theatres made use of retro neon signs in order to attract new and existing customers. It was within Times Square where neon signs became most popular, lighting up the nightlife with their bright colours. Slowly retro neon signs could be seen in every hotel, restaurant and gas station.
During this era, businesses began to get creative with the styling and display of their neon signs. Forking out large amounts of money constantly trying to one up their competition, with a mix of blue, green and red - anything was possible. Helping to define the look of big cities across the United States.
Pop Culture Neon Signs
As the years went by and alongside the upwards trend of neon signs, they started being picked up by the pop culture scene. Being featured on movies, TV shows and music videos constantly brings excitement to everyday life. One of the popular films at the time that featured pop culture neon signs was “The God Father” releasing in 1972 this was truly the start of greater things to come. Although gritty the neon signs brought a touch of glamour to such movies alike.
Due to the fantastic colours produced, neon signs were the centerpiece of entertainment and nightlife. If the bar, club or restaurant didn’t have a neon sign, it looked out of place! Over a period of time neon signs became the visual identity of American Cities.
The Decline of Neon Signs
Despite how popular neon signs were, in the early 1950’s and 1960’s cities began seeing a decline. This was due to more modern and cost effective methods of lighting and advertisement, such as LED technology and fluorescent lights. LED’s as we know today offered far greater energy efficiency and lasted a lot longer, adding to their overall appeal worldwide.
On top of that, neon signs became associated with outdated and old fashioned advertising methods. Many corporations and businesses preferred the modern, more minimalistic approach offered by LED lights and fluorescent tubing. Due to this the decline of neon signs continued, being unfortunately replaced by brighter and more practical rivals.
Most Popular Neon Signs
Considering neon signs lost their popularity in the late 1970’s and early 1980’s, it has become almost a fashion statement in recent years. The resurgence not only is driven by nostalgia of old times, but also the revival of vintage aesthetics and styling that can even be found in modern clothing. Due to the unique look of traditional neon signs, they are slowly re-introduced in today's age.
Many modern businesses are using old styled popular neon signs to create a nostalgic feeling whilst boasting unique visual looks. Places like New York and Las Vegas have reintroduced neon signs bringing back the vibrant nightlife. Around the world we are also seeing creative designers and artists using neon lighting within their work, creating new and exciting pieces for the world to enjoy.
Modern Neon Signs
With today’s modern world being full of digital vibrance, neon signs have helped to shape the art of advertising. Slowly advancing into recent LED technology, a lot of modern “neon” sign production is centred around the old school look. Although modern, these LED signs retain the same vintage aesthetic appeal of old neon signs, whilst being a lot more eco friendly and energy efficient.
Neon signs and LED lighting are seen in the majority of new builds. From homes and offices, to restaurants and theatres, they are used to add vibrant eye-catching colours to any space. Due to being manufactured in many different shapes and sizes, modern neon signs are easy to display in a multitude of different locations, allowing you to pick the perfect placement.
What To Consider When You Buy Neon Signs
Design and Purpose
It’s important to consider what the neon sign is being used for, whether it be a business advertisement or a statement piece in your home the design and message displayed should align with the intended purpose.
Placement and Sizing
Dimensions are important when it comes to buying the right neon sign, you must ensure the sign fits in the space where you want to display it. Also consider how the sign will be mounted, do you want it hanging or standing?
Lighting Technology
It’s worth considering the visibility and brightness of the sign, LED signs are typically more energy efficient and offer significantly more brightness options as opposed to traditional neon signs. Neon gas signs can be more fragile, also requiring a higher voltage.
The Future of Neon Signs
The future of neon signs looks bright. With the rapid growth of technology, especially in lighting we continue to value the aesthetic and nostalgic look of a well-lit past. There’s many different ways of culturally introducing neon signs, whether it be through the traditional gas neon signs, or new modern LED alternatives. Bright colours are what brings the world closer, captivating new audiences for many more years to come.
Neon signs have been on a whirlwind of a journey since their creation in the early 20th century. From being used by thousands of advertising companies to cultural icons alike. They have certainly made their mark on the world we know today. Even during the periods of decline, neon signs continued to thrive. You can expect to see neon signs continuing to move towards the light as the years go on, serving as a way to express yourself, advertise your business or showcase your artistic side.